ABOUT US
We share a vision, to contribute to creating an eco-conscious society by standardising the use of natural cosmetic hygiene products.
To achieve this, our mission is to guarantee access to high quality natural products to all consumers, incorporating the latest trends in ingredients and research and respecting the environment.
We work in two lines of business:
BODY AND HAIR
Discover Anian
OUR VALUES
Developing cosmetics since 1989
01.
NATURALNESS
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We are inspired by nature.
We base our products and formulas on natural ingredients, carefully selected for their highly beneficial properties for our bodies.
02.
Innovation and Science
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We apply the most advanced technology to capture the essence of natural ingredients and enhance their properties for the benefit of cosmetics.
Our team of professionals is constantly working on the development of new formulas to improve our products, investing in R&D, both in product development and in production processes and facilities.
03.
INSPIRATION
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Our products seek to inspire our consumers through creativity, innovation and user experience.
Our R&D processes focus on developing and expanding our range of high quality products, meeting the needs and desires of our consumers.
We work to create an inspiring and engaging shopping experience that helps us connect emotionally with our consumers, enhancing their well-being and beauty.
04.
COMMITMENTS
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Our main commitment is to our consumers, offering them natural products and being honest with their naturalness percentages.
To the environment, by making recycled and recyclable packaging to minimise our impact.
With the use of resources, developing more efficient processes, with less energy and water consumption.
With quality, efficiency and safety.
HISTORY
1989
ANIAN is born as a dermatological, hair and body care brand of laboratorios forenqui with the aim of making high quality products, affordable for all households and guaranteeing excellent results and therefore the satisfaction of its consumers.
1989
We expand our product range through innovative, high-end formulations at very competitive prices, investing mainly in R&D.
1990
We become the leader in the hair softener niche with our iconic anian natural softener cream.
2000
Our two-phase conditioner and our keratin treatment are best sellers and have become benchmarks in the sector.
2000
We internationalised the brand having presence in more than 26 countries.
2015
We launched the onion shampoo and mask. Recognizable for its results and spectacular smell.
2021
We reinvented ourselves. We knew we could give more and so we did. We began a process of transformation while maintaining the essence that has made us unique since 1989.
2021
We invest in our production processes to make them more efficient and respectful to the environment and our customers.
2021
We redefined our brand image and product range by conducting a thorough analysis of the market: unique flavours, even more natural ingredients and recycled packaging.
2022
We launched our new collections on the market and our new corporate image through a new website and presence on social networks.
Today, our products are available in most supermarkets and perfumeries.
CONTACT
Laboratorios Forenqui S.A.
C/ Camino de la Coma s/nº
C.P. 46220 Picassent
Valencia (España)
Phones
